Graham has a great but very dated article on it: https://paulgraham.com/submarine.html
Its only gotten worse as news orgs' finances have declined. At least this one is in the opinion section.
Graham has a great but very dated article on it: https://paulgraham.com/submarine.html
Its only gotten worse as news orgs' finances have declined. At least this one is in the opinion section.
Google's summary puts it at: $100-300 in the modern era. Global distro is maybe 10x. https://www.google.com/search?q=cost+of+placing+a+news+story
Google's summary is pulling from [1][2][3][4]
[1] https://prowly.com/magazine/press-release-cost/
[2] https://www.linkedin.com/pulse/how-much-does-press-release-c...
[3] https://www.ereleases.com/pr-fuel/how-much-does-a-typical-pr...
[4] https://www.thenewswire.com/aboutprices#:~:text=One%20office....
I experimented with press release sites a couple years ago and was not impressed.
Personal cynicism view though is, it's probably just another factor of 10x or so.
And you can always submit releases to: https://www.bloomberg.com/help/question/can-submit-press-rel...