The fact that so many companies are dependent on selling on Amazon, yet Amazon also sells their own products, is ludicrous.
- AcmeShop sells 3d printers and sell on Amazon
- Amazon sees these printers are selling well
- Amazon buys/creates their own 3d printer brand
- Amazon gives their own products preferencial treatment and uses all it's data for how AcmeShop's printers are selling to undercut them in all markets
- AcmeShop goes out of business because unaware consumers buy what, on the surface, is a better deal
- With no competition Amazon increases it's prices to whatever it likes