From the statement -

| As for the vitamins and supplements, we are halting their sale immediately. Utilitarian logic dictates that if we can extend even one CEO’s life by 10 minutes, diluting these miracle elixirs for public consumption is an unethical waste. Instead, we plan to collect the entire stock of the InfoWars warehouses into a large vat and boil the contents down into a single candy bar–sized omnivitamin that one executive (I will not name names) may eat in order to increase his power and perhaps become immortal.

On the internet, telling people what they want to hear will always attract an audience. If the audience is larger than a thousand or so people, then you can make money by leveraging your audience's trust in you to sell them supplements, cash for gold schemes, boxed mattresses, meal delivery kits, or VPNs.

InfoWars was a supplements business. The political stuff was just a funnel to sell the supplements, where the real money was made.

The ads on some information-channels carry a lot of information about the audience, and so, about the channel.

Some are dominated by reverse mortgages, supplements, buy-gold ads, Franklin “mint”, and, if online, crypto scams.

This happens to be a convenient way to quickly tell when you’re headed deep into a particular part of Bullshit Country.

[edit] point is I find it unsurprising they had a supplement business. It’s probably the easiest of the above to break into.

Its how they made most of their money.

Infowars is basically only a vehicle to sell supplements and other various crap.

Oh man, you're in for a treat. Look up some videos on youtube, the classic being John Oliver's 2017 piece; https://www.youtube.com/watch?v=WyGq6cjcc3Q . He's adjacent to the newly mainstream right, yes, but he's been around for a long time as a more radical+fringe actor, and has all the baggage that goes along with that. A good portion (most?) of his money was made from selling vaguely anti-GMO and pro-masculinity products sold with a heavy dose of "big pharma doesn't want you to know this one trick".

They ranged from insane horse bone dust stuff to plain overpriced vitamins; https://www.buzzfeednews.com/article/charliewarzel/we-sent-a...

Most of these things are DTC operations and usually for supplements since they are relatively unregulated. Turning viewership into money is usually done through ads but these guys are fairly toxic to most advertisers.

Supplements are a good alternative for podcasters. They’re like merch is for musicians etc. but usually run as a recurring revenue stream.

Scratch the surface of any of these people and you’ll find they are like this: huberman, Bryan Johnson, they’ll all have a DTC business.

Infowars basically was a supplements business. Sold a load of soy based products while ranting about soy

Of course, it's random nonsense peddling, how else would it fund itself other than via a obvious grift? If you're gullible enough to watch Alex Jones and believe him, you're gullible enough to buy snake oil to increase your penis.

Infowars is a supplements business. It’s grifts all the way down.

I didn't know that either. That's absolutely hilarious! This could be straight out of a South Park episode.

Infowars was a supplements business. their business model was to brainwash people with conspiracy theories and sell supplements that solve the problems they made up

>... Infowars had a supplements business? Yeah check out an advert for CAVEMAN. https://www.youtube.com/watch?v=3-ZqD9-W1_8 . I used to like Infowars 10+ years ago (I'm from New Zealand) when the site was a news aggregate site so you could read the sources. Now that it is him just talking I don't visit the site that often. I remember walking around in a small township in Norway (just under 10,000 people) and seeing a Infowars sticker on a road light. So yeah he used to have massive reach, I don't know if he still does.