Ok, but what if we create an analytics dashboard for them. Basically the user will upload a CSV and a dashboard with charts will be created. I too don't know the use case exactly. Just thinking loud here.
you are selling them reduced costs, or ideally more income, based on said analytics. Are they going to be able to make sense of the dashboards to make business decisions? I suspect this is where the gap is
Brick and mortar are more concerned with the day-to-day and prefer to outsource secondary operations they are not experts in. They are generally tech shy, so selling them a analytics solution is difficult