I use Firefox on both iOS and desktop. A few days ago, I was surprised to find two new shortcuts on my new tab page in Firefox on my phone (to Expedia and adidas).

My first thought was that I must have accidentally visited a website or downloaded something that exploited the browser to insert advertising shortcuts. However, I discovered that this is actually a built-in Firefox feature called 'Sponsored Shortcuts.'

Mozilla could have been an exemplary company, but they continue to squander the trust people place in them. It's shameful.

PS: You can turn off sponsored shortcuts here https://support.mozilla.org/en-US/kb/sponsor-privacy