I call bullsh*t. How does this guy know someone is searching for him? google now encrypts search parameters. And I found someone calling me names - my first thought would certainly not be to blog and post to HN. It looks like this guy is so e sort of SEO 'expert' - so my guess is that he is using this to promote himself. What an a$$hole.
How do you know it's from a Google search? He doesn't say it is, I don`t see analytics code in his source (just the wordpress stats)... When you "assume" you make an "ass" out of "u" and "me". Who's the ass now?