What's neat is that this is a differential equation. If you kill 5% of instances each hour, the reduction in bad instances is proportional to the current number of instances.
i.e.
if bad(t) = fraction of bad instances at time t
and
bad(0) = 0
then
d(bad(t))/dt = -0.05 * bad(t) + 0.01 * (1 - bad(t))
so
bad(t) = 0.166667 - 0.166667 e^(-0.06 t)
Which looks a mighty lot like the graph of bad instances in the blog post.