The problem is, it was basically useless. The main use case for heart rate monitoring is continuously throughout the day/night, or during exercise. A watch is very good at this. An optical sensor on the back of your phone is not.
Periodically checking your heart rate by holding your phone in a specific way is not a useful feature for that many people.
Turns out, when you have a known luminance, white balance, and frame-rate... the DSP to grab heart rate from a finger is trivial.
But on the Galaxy S7 that I think is being alluded to here, it was definitely a separate sensor -- a MAX86902, IIRC.
Conclusion, Fitbit and Google heart rate monitors on those wearables are hot garbage. Cue some snooty googler insisting I'm doing it wrong somehow.