i miss the aspiration/inspiration apple ads a few years back. I don't like the snarky tone of whoever's running the current campaigns. I assume it depends on who's running the creative direction of that dept but still...
The ads simply reflect the contemporary state of tech's moral bankruptcy. Apple of old wouldn't have sanctioned ads showcasing such a half-baked use case.
even the old ipod ads were about how much you could enjoy music with dancing and stuff. this batch of ads are just shortcuts in life, that really, you shouldn't be making in the first place.
that one that smushed everything from the past info an iPad wasn't well recieved either
If it's not clear, Apple has lost its mojo from the time Steve Jobs has gone. The vision pro showed us that.