>It makes me think, "Cause of death: thrown trying to ride a Ryno."
I mean, it won't appeal to the sort that will buy something that only goes 20mph, but you just wrote the advertising campaign for the thing.
I mean, it won't appeal to the sort that will buy something that only goes 20mph, but you just wrote the advertising campaign for the thing.
http://www.youtube.com/watch?v=Z1YoCfm7nxU&t=4m0s
It's a great tagline - if you're 15-19. Who wouldn't want to show their daring trying to ride a Ryno!
Answer: any of the people that would be actual early adopter buyers for this expensive new product. (Middle aged rich people.) Segway did it a lot better here, and Ryno needs to do like them.
Do you have any specific examples like that from BMW and HD? This wuold be like, I don't know, calling a plane "freefall". Sure there's a danger mystique - but should that be in the name?
The Ryno, on the other hand, has no such statistics. For all I know, it's as safe as a segwey. And, if the problem they are trying to overcome is the nerd factor of the segway, and if, in fact, it isn't dangerous (I have no idea) then I think making the name sound a bit more dangerous might make sense, in the same way that putting a HD logo and some 'iron cross' accessories on a pickup makes it easier to sell.