> The dueling conclusions underscore the tricky balance facing public health agencies, says Kristie Ebi, a heat epidemiologist at the University of Washington. “The messaging needs to be simple,” she says—but not too simple.

It’s the COVID garbage all over again. They think the public are absolute drooling morons who cannot be trusted with any nuance, and they bake this prejudice into their recommendations.

Good lord, we are never going to be able to rebuild trust in our institutions if they haven’t learned any lessons over the last 5 years.