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What rubs you the wrong way about the video? Does it being this lighthearted make you question their engineering talent? Why are fun and skill mutually exclusive? I would like to know since I am working on a B2B project, and contemplating wacky marketing.

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when it comes to marketing the only thing that'll work is finding your true voice

i made this video because it reflects my sense of humor and is the kind of content i'd appreciate

anything outside business as usual will draw polarizing reactions

but in a noisy world that's the only thing that'll work

https://x.com/thdxr/status/1848794269848637510?s=46

100%, good to see you back, love the tone your sense or humor @thdxr

I 100% agree. I love the video and it honestly makes me feel more connected to the brand. Keep up the good work, I think this can only help you stand out in an increasingly crowded space.

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