The video is a parody of marketing. If you want to criticize it for being irrelevant and that humor doesn't fit this situation, then sure. But saying it has similar marketing to consumer goods isn't really accurate.
I love the clip of @dhh's keynote to engineer's "learned helplessness" to AWS and the cloud [2]. While SST + containers is very very different than DHH's Kamal [3], they both embrace containers without the paas service tax (heroku/vercel/etc) or the overhead of kubernetes.
1: https://www.youtube.com/watch?v=Afpgnb_9bA4