You wouldn't partner with a coder who can't code and is learning on the job so why would a technical founder want to partner with a non-technical "business" cofounder who doesn't know anything, worse, think he does?
This includes actual knowledge on things like knowing how to actually acquire customers and said metrics, not just be able to recite shit you read off HN or some blogs. Actual experience...
2. Without knowing how to code, at least be extremely knowledgeable about technical topics. Steve Jobs probably couldn't code squat but he understands enough. That's all I need too.
3. Extremely fast learner and can break habits quick. This one almost every person I've met failed at. Very few actually have been able to do this and they are gems.
- Fund Raising and Financing - Customer Acquisition, Marketing, Content Marketing, PR - Metrics Metrics Metrics
Basically - the Start; the Operations (customer facing, not dev obviously); the Intelligence (where the overlap is and the co-founders work closely together on sharing their perspectives).
A -> Always be learning. Always.
B -> Books. Books are good. O'Reilly is great. Other books can be great too.
C -> Competence -> Comprehension -> Confidence
(ok, i'm cheating. this is four things)
4 -> in my opinion, competence is simply a process where you keep trying new things over time. you keep learning as you go. always.
2) Keep your eye on the competition and market needs.
3)(And I cant stress this enough) Stay the f@#k away from my code! - Seriously I bring non-tech people in for just that reason. I need eyes from people who don't understand the tech side.
:)
2) Marketing experience in that same domain
3) Someone who is honest and genuine
Ideas are worthless without sales, marketing, money (earned or otherwise), and execution.