If only companies would learn that tasteful ads are possible and would likely give better returns, but the web has been infested with garbage so most people have their guards up.
The good companies will find a way to survive.
It's banned from the chrome store
Or rather, a pattern of activity that may be easily mistaken for someone else committing ad-fraud.
The fraudulent part comes from the agreement between the site-owner and the advertising-entity, where the first agrees to provide "organic" clicks for money. As an independent visitor, I'm not a party to that, and I never agreed to "only click on things when I'm sincerely interested in them", or even "only click on things after firmly observing and registering their presence in my mind", etc.
If I were to use an army of bots to deliberately ruin someone's advertising budget out of pure spite, that's arguably a different kind of crime.
Or google finds a way to beat all adblockers everywhere.
For better or worse, many of the brightest minds of the past 25 years have been working in online advertising, if “tasteful ads” worked better that’s all we would see. Consumers must drive the desired outcome with behavior or law.
The long-term side effect is that the prevalence of ad blocking is growing fast. But if you look at how Google and others are responding, it's likely that the publishers are going to make ad blockers harder to use, instead of designing delightful ad experiences for the average Joe.
Stacking 3 banner ads didn't help.
But ad-blocking seems to be going strong on Firefox, so maybe that's an option for folks?