There's more to it than that.
If you could train models faster, you’d be able to build larger, more powerful models that outperform the competition.
The fact that Llama 3 is significantly over trained than what was considered ideal even three years ago shows there's a strong appetite for efficient training. The lack of progress isn’t due to a lack of effort. No one has managed to do this yet because no one has figured out how.
I built 1-trit quantized models as a side project nearly a decade ago. Back then, no one cared because models weren’t yet using all available memory, and on devices where memory was fully utilized, compute power was the limiting factor. I spend much longer trying to figure out how to get 1-trit training to work and I never could. Of all the papers and people in the field I've talked to, no one else has either.