To be fair, both have no direct practical applications. And getting people interested in math is actually a great side-effect of stunts like this.
Vocalizing primes? Maybe it could be used in speech synthesis although I'm not sure that the terms allow it or that the participants would be happy with their voice becoming AI...
But then, you know, I don't involve 100k people in my projects...
What is a practical use for largest known prime number?