Deprecating ChatGPT as a brand would be the stupidest marketing decision since New Coke.
Yes, but not for the same reason. IMHO the stupid part would be because they can't get a trademark on a completely generic term, so 1000 competitors and knockoffs would be diluting their brand equity and SEO.
Wait until you found out about X
New Coke was actually a terrific marketing decision. Before New Coke, Pepsi was about to take over. New Coke made people realize how much they loved the old coke.