Your money comes from high-volume licensing deals, where you presumably get a per-unit license fee. That revenue stream is jeopardized by pissing off the CI/CD teams that have to support QNX product lines.
When you're a consultant or a random sysops person in a huge enterprise, that's infuriating. There is zero benefit to the vendor doing this, nobody can ever benefit from "pirating" a free component that can't be used without another paid component.
I've permanently blacklisted vendors for pulling this kind of thing.
Most recently Crowdstrike: I was up all weekend doing emergency server rollbacks and they had the nerve to publish critical information behind a login!
Tip: If your company ever uses the word "you" in any communication of any kind, then that company has made a serious error of understanding. There is no "you" at an enterprise customer! There's teams of many people each, and not all of them are even aware of who has an account and for what.
At the time it didn't support my sound card or modem so it was dead in the water for me but it was an interesting experience that earned the platform a near mythical spot in my mind for decades following.
Keep friction low if you want people to try your thing.
I'm loathe to keep adding new logins every time something new comes about. Same with news feeds, where nearly half of all news sites want you to log in, even if it is "free." At least in that case, it's easy to just go elsewhere for the same story.