Then, 19th century middle-class, in an attempt to look wealthier and having no personality whatsoever, replicated the trend on their tiny lots, even though they owned much less land, and keeping a lawn is a financial burden.
Nowadays, there's so much profit in this space (equipment, herbicides, etc) that there's an immense marketing budget to keep the status quo.
That's why it's important to learn your history. Good to see this trend reversing.