However, if you "talk to" them, you are in a much better position to actually hear and respond to their concerns - with the added bonus of seeming actually human.
The way you frame it seems to imply that people are voting for him because he talks 'like them' while ignoring the 'to' them. I believe the hot leftist term for this is 'code-switching' which just means talking to your audience with language they understand and relate to -- and it's usually portrayed as a virtue, not a defect.
In reality, these people voted for Trump because as a result of him talking to them like equals rather than down to like subjugated servants left many feeling that he was in fact advocating for policies that support their best interests and would be impactful in their day to day lives.
Obviously personality matters more than it should - but in Trumps case the entire media apparatus was single-mindedly determined to make sure they dictate what his personality is, rather than his words or actions. So if anything this win shows that policy matters more than personality at this point anyway.
Now of course, if you see his policies as wrong and evil and dictatorial and the embodiment of fascism, none of that will matter and no lessons will be learned from this absolute rejection of the democrats platform.