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I noticed that the app is free. And the upgrade doesnt unlock any core functionality. Would love to know how well has the monetization strategy worked so far? And if you plan to change it?

congrats on the success.

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Yes, the app is free. As you can see we have on the android market a gold version.

We started with the gold version to see how many people are willing to pay for the app even if they can get it for free. The only difference is a new icon and a pin screen that says Gold. We advertise the app clear in the app store as "Buy this app if you love KeepSafe and want to give the developers money".

We will be adding additional features to the app over time that will then also be premium. The typical freemium business model.

Are users loving and giving developers enough money to keep them, the devs, satisfied?

As I remember there is an interesting information out there from Evernote. they can tell a little more about that at scale. Apparently 20% of all Evernote subscribers have never hit the paywall, meaning getting to the point where there are limitations in the product. Those 20% signed up because they use the app a lot and love it. They feel that it's worth the money even without limitations.

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