Disclaimer: I'm Canadian, not American, so my opinions don't matter.
I'm married with two daughters who are in their early 20s. The abortion issue has come up in my household when discussing Trump v Kamala, but the thing that the Democrats didn't seem to get is that even though it's something that my wife & daughters care about in the abstract, it's not a PRESSING matter for them because they're not planning on needing an abortion ever, let alone any time soon.
That doesn't mean that they aren't pro choice & don't want women's reproductive rights protected at the federal level, like it is here in Canada. But on the hierarchy of things that matter to them today, it is extremely far down on the list. What matters to them most right now is the economy and rising crime rates.
The right wing also spun it as "why on earth do the Democrats think that every single woman is dying to murder her unborn baby?" And while us pro-choicers don't look at it that way, I think that kind of worked as a reminder that while it's an issue, it's just not the most important one affecting their day to day lives at the moment.