As I was soldering boards together, I said "gnome". The clerk laughed, and said "no, seriously". I said "seriously, gnome". We argued a bit, and he capitulated, saying I was going to be sorry. The Aph guy behind me heard the debate, and asked for "wizard" as his job title. And so forth for all the employees. I think the owner of Aph asked for "grand wizard" or something like that.
Wandering around the convention floor, people would read our badges and laugh. It was all great fun.
After that, such job titles appeared on business cards, convention badges, etc.
I flatter myself in suspecting that it was I who started it!