The screen was going to be there anyways due to backup camera requirements and because consumers want AA/Carplay.
This. Backup camera requires a large screen leaving little room for buttons.
?????? A Chrysler Town & Country has a 6-ish inch screen and still easily runs a backup camera feed which is more than clear enough for anybody.
So for a made-up example, GM wants to build a smart dash in the latest SUV, maybe Bosch or Continental has one with a SoC inside and their own software hell. OEM works with supplier to integrate, bugfix, skin, and customize. But they don't write it from scratch.
Toyota makes 10 million cars a year.
Another angle is that you can add/remove/relabel software buttons later. Hardware decisions are much more final.
The buttons still need to be programmed to do something so the cost savings isn't really on the software team.
Having a standard touchscreen that you can slap into any of your cars, and update OTA is huge.
Adding a virtual button in an infotainment system is much cheaper than a physical button. Especially since the most cost effective routing of those physical buttons would be to the infotainment system that is going to be there regardless.
Now replace all that with a single screen and suddenly costs savings everywhere \o/
Can you find any annual report from a car manufacturer that shows parts sales contributing significantly to profit?
Yes, dealerships make money from servicing and parts: "the service and parts department, which accounts for the other 49.6% of the dealership's gross profits".
But a car manufacturer doesn't capture that, so a manufacturer has no financial incentive to increase profits for dealerships.
ACDelco is an American automotive parts brand owned by General Motors
It isn't clear that AC Delco would have any incentive to supply bad parts so that AC Delco could sell replacements and profit.FYI Toyota owns an equivalent parts supplier called Denso.