Same guy has been running a $14.88 promotion for a month (14/88 is a recognised US far-right symbol: https://www.adl.org/resources/hate-symbol/1488)
https://www.walmart.com/ip/President-s-Choice-The-Decadent-C...
I don't think Lindell is a nazi, but I also don't feel sorry for him for having to fend off such accusations, since he is an enthusiastic trafficker in conspiracy theories in his own right. He could make the non-troversy go away any time by changing the price to some similar number, but probably sees it as free advertising.
The ADL has a database full of “hate symbols” that nobody uses or some random person on the internet used one time. It’s a joke and the ADL uses it to bully other groups and people into silence.