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Apple's marketing is comparing this season's M4s to M1s and even two generations of Intel ago. The 2x or 4x numbers suggests they are targeting and catering to this longer cycle where subliminally suggested updates are remarkably better, rather than suggesting an annual treadmill even though each release is "our best ever".

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I think it's also part of the sales pitch, tho – a lot of folks are sitting on M1s and pretty happy but wondering if they should upgrade.

Yeah they did this last year and before. It’s super annoying. I’d say it’s super stupid, but I’m sure from a marketing point of view it isn’t.

I was going to say why not compare it to something older! 100000x faster than a pc-xt!

I mean, most people don't buy a new phone each year, let alone something as expensive as a laptop. They are probably still targeting Intel Mac, or M1 users for the most part.

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