My mistake then, I thought you meant a more general social media kind of buzz.
Logic and Final Cut did at one point have that kind of buzz when they were a part of Apple's "wow look at all the pros using macs" Mac OS X comeback story.
Logic and Final Cut did at one point have that kind of buzz when they were a part of Apple's "wow look at all the pros using macs" Mac OS X comeback story.
I assume there was some shift in how they thought about serving professionals and where apple's place in the work ecosystem was because the beginning of the end for apple pro software in terms of prominence aligned roughly, it seems, with things like the discontinuation of the xserve line (which itself wound down as apple seemed to rebrand itself as a consumer device company first on the heels of the iPhone's success.)
So even if in theory a Mac could be good for video editing because of its software, for a young person, a Mac with enough storage to make this endeavor worthwhile pursuing is entirely out of his budget. In the meantime, this person can settle for a still pretty good PC that may not be as great but will allow him to have multi-terabytes of storage at a palatable price and he can just use DaVinci or a pirated copy of Premiere.
In some ways macOS has more users but they all tend to be for the "basic" consumer type which are OK with the base configuration Apple offers that are not completely out of whack from a value standpoint.
Apple may be realizing a bit late that while it does seem alright for money making, it doesn't make for halo products that give status and are aspirational. But then again Apple seems to be content just being a luxury brand that primarily gives status by making people appear "rich".