Being separate, it seems distinctly less evidence based as well.
But ... the business model and incentives are different. A general practice MD, doesn't get a cut of revenue when they write a prescription. The incentives are closer to a plastic surgeons. And you can see similar lapses of ethics in that field.
See https://en.wikipedia.org/wiki/Relative_value_unit
If you ever wonder why some doctors order any test they can possibly, even remotely, justify, this is why.