The 2 credentialing bodies we hire from are International Coaching Federation (ICF) and National Board Health & Wellness Coaches (NBC-HWC).

But yes, anyone can call themselves a coach. They would not be credentialed though.

That's one of the challenges I personally felt when I was looking for a coach when I was diagnosed and couldn't really figure out what was legit and what wasn't. That's part of the mission behind Shimmer too, so that members know that if they come to Shimmer, they're getting a qualified coach who has went through a robust screening process, and undergo ongoing supervision, training, and community! Actually only 3.7% of qualified coaches who apply actually get through our 4-step process.