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What I learned in ECON 101 is that in a competitive market, price decrease to the level the market will bear. Isn't this the "cheaper" alternative to the Cyber-truck?

A quick search said a new one would cost $80k delivered, how much can the price decrease before Ford is losing money?

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80k delivered is the theoretical base model. To actually buy one, you're well over 100k.

I can buy a new gasoline f150 for 40k at most with many bells and whistles. Not the top of the line by any means, but a really well equipped truck.

They're competing with themselves, in a way.

The people who would buy a Tesla are not the people who would buy a Ford.

I would love an EV light truck, but not at that price difference.

I'm in the same boat. I just can't justify that much on a vehicle. Any vehicle.

It's why my f150 is the 40k xl instead of the 70k king ranch or whatever it is edition.

I would love to have an EV truck. Once the price comes down I'll have one.

Where are you located? I'm seeing sub-$60,000 options that have been sitting on the lot for a while, so if you really want one, you could negotiate a below MSRP price, and then get the $7,500 tax credit.

https://my.caredge.com/buy?radius=7000&rows=20&zip=98101&mak...

The maximum price the buyers would pay is lower than the minimum price the sellers would sell for. There's no market anymore.

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