Aside from the marketing-ish tone and specific deeplinks to product purchase pages, the prominent Amazon logo and product description headline implied some degree of affiliation to my eyes. It seems like the evidence is that it would be foolish not to take the money for presenting such an obvious referral of a motivated buyer.

Frankly the example they posted seems like a fairly happy one, where the user is explicitly implying that they’re seeking a specific physical product to introduce to their life. We’ve all seen where those monetization incentives lead over time though.

But you’re right—not even so much as a tiny word “Ad” like Google does…