I have no idea why the site owner thinks their site was downranked (and the article never says: it assumes some context I lack), but I cynically wonder if it's related to the back-button and video-ad thing.
Edited to add: This article here provides some information about the meeting/roundtable thing described in TFA. https://www.seroundtable.com/google-creator-summit-38196.htm...
One day your analytics show you're getting less and less traffic from Google, while other sources remain constant. What else could be the reason?
In other words, I'm not saying their site deserves to be shown, but in general people do deserve a way to see why their site is in a weird status and have some documented path to redemption.
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Quoting the relevant bits for convenience:
> Undeterred, we then asked the only question that mattered: Why has Google shadowbanned our sites? [...] He insisted it is only done at the page level.
> Many of the shadowbanned site owners attempted to politely push back and point out that the reason all 20 of us were there was specifically because our entire site was deranked from Google in a single night. [...]
> When asked what was wrong with our sites, as if we were jilted lovers in an abusive relationship being kicked to the curb, one Googler actually said “it’s not you it’s me”.
> Finally, someone bluntly asked, since nothing is wrong with our sites, how do we recover?
> Google’s elderly Chief Search Scientist answered, without an ounce of pity or concern, that there would be updates but he didn’t know when they’d happen or what they’d do. Further questions on the subject were met with indifference as if he didn’t understand why we cared.
Like this? https://developers.google.com/search/updates/core-updates
> have some documented path to redemption
Like this? https://developers.google.com/search/docs/fundamentals/creat...
Are you saying site-owner is just incredibly dumb, and never noticed/tried those online resources despite being highly motivated to do so? Or is it that you think they found a useful answer they didn't like, and are lying?
I won't speculate about why they attended this event despite running a site filled with content that's at odds with Google's published recommendations for ranking well.
I am sorry this is happening to the authors. Maybe it’s related to the scumminess of their blog, maybe it isn’t.
I experienced none of what you did.
Maybe you should try a decent browser on a decent phone.