As someone whose watch called 911 for me when I was in an accident, and who got a call when my mother fell, fear or not there are real, tangible benefits that probably can't be overstated.
I just wish they would cut down on false positives though. As a volunteer firefighter, I don't think I've responded to an "Apple Crash Detection" that was an actual car crash or fall or something...
After a while it feels like crying wolf...
I’m not saying the feature is bad. I’m saying the advertising shouldn’t be fear-inducing, it should be inspiring.
They could go the same way some insurances do it, with a very positive imagery through and through and only ever indirectly implying the "or else"