Different audiences, Apple has power users, but its largest audience is an average person (my wife for example). The average person doesn’t care about tech, they want it to work, work well enough and be dependable.
Linux is can be a minefield, and Windows is a mess IMO.
The average person doesn't care about an animation of a terminal or a chip with 3d composited "Performant" or "Secure" text. They care about "what can this thing do".
I’m just being provocative to highlight this is a subtle issue. I agree with the general sentiment that Apple shouldn’t be encouraging ppl to lie. I found the actress kying to her colleague one quite tasteless.
That said, this all sums up how I feel about generative AI at the moment: a solution looking for a problem.