With OG Mickey now lost to the public domain, they're shifting to trademarks [1], merchandise, media access (i.e. hastening the demise of physical media [2] to regain the cinema-style control they always favored until VHS busted open their vault and briefly enabled media ownership/collectibility/free repeat viewing), sports, and theme parks. Note that they now bring in more from sports and experiences than entertainment. [3]
They'll look to commoditize copyright, so creators continue working for them for distribution instead of operating independently. If they can't automate the creators.
1. https://www.reuters.com/legal/us-supreme-courts-dog-toy-ruli...
2. https://www.forbes.com/sites/bradadgate/2023/08/02/with-sale...
3. https://www.statista.com/statistics/193140/revenue-of-the-wa...