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A few months back, I was doing some scraping for e-commerce and absolutely shocked at the number of Shopify properties (easy to tell from robots, sitemap, or DNS).

I remember taking note of Shopify's stock price at the time and having a discussion with another member of the team. All I can say is I regret not investing.

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I still run uMatrix, and with paranoid settings, you become very aware of who hosts the web. Yes, Shopify is a biggie in the space.

Are there any other companies which surprised you with their ubiquity?

Maybe not surprised, but Squarespace, Wix, Bigcommerce, AWS, Cloudflare.

Another lens to look at Shopify is through the publicly traded email marketing company Klaviyo, which tends to be the default email platform for smb’s.

They’ve basically built a $10bn business purely from serving shopify customers.

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