I question how much Salesforce cares about these smaller businesses. They might have let Shopify take this segment of the market to focus on bigger companies.
<quote>
Incumbent businesses innovate and develop their products or services in order to appeal to their most demanding and/or profitable customers, ignoring the needs of those downmarket.
Entrants target this ignored market segment and gain traction by meeting their needs at a reduced cost compared to what is offered by the incumbent.
Incumbents don’t respond to the new entrant, continuing to focus on their more profitable segments.
Entrants eventually move upmarket by offering solutions that appeal to the incumbent’s “mainstream” customers.
Once the new entrant has begun to attract the incumbent business’s mainstream customers en masse, disruption has occurred.
</quote>
https://online.hbs.edu/blog/post/4-keys-to-understanding-cla...