Of course they love to show off how good they are to the poor disabled people, but that doesn't mean anything until some government reminds us that we are in breach of contract unless we make our GUI accessible.
On flipside, note that many regulations - in any human domain - are oriented to raise the level of the worst performing, not to support the efforts of the best or to optimise the middle.
Also I'm disabled myself, although not in a way that requires any adaptation to use a computer. But I of course notice these things a bit more than average; and I get to hear my elderly father's complaints about software that he can't use because of inaccessible design.
Of course a designer should be qualified and notice these things even more… but all they do is move buttons around and disable copy paste so that even fully abled people have a hard time using our software between versions.
The second group does make things that look nicer, but the first ensures it can be used. You really want both, but then you need to be careful about who wins when they disagree.
Which everyone is only doing because it's an industry fad likely stemming from copycatting one or two instances where it was done for legitimate reasons.