There is very little change from one iPhone to the next but very much marketing which underscores the true intentions. The business model is built on a revolving demand cycle that is unrelated to long term thinking, maintainability, efficiency, nor sustainability. One may argue well that Apple is better than the other players in the field but it doesn't undercut the overall impact of producing incredibly complex and rapidly obsoleting assemblies. It's not just soldering some chips to a board and snapping it together, each individual component potentially has global impact as the raw materials and finished pieces move into their final form. The magnitude of what is going on is not immediately intuitive unless you are an insider or read a well researched book like "The One Device: The Secret History of the iPhone"

The fundamental problem, which is out of sight out of mind from the consumer, is how much energy is required to produce and move assemblies around. See also the automotive industry, where the "green" thing to do is drive and maintain older vehicles for a long time.

And to be honest, this doesn't bother me that much, but if I'm not on the take as an engineer I have no particular qualms punching through the bullshit smokescreens as a customer of a company that takes my money. The attention and empathy fatigue of the bullshit does take away from things that do matter such as national versus international manufacturing.