There are challenges brought by the very powerful magnets required, as other posters point out. Think about the safety procedures for even approaching an MRI machine.
I wonder if you could do this with passive air pressure alone. That way, no strong magnets required and you can use clear building materials so you can see out.
A simple model:
Imagine a hollow cylinder (like a pipe) with one end capped. It is standing vertically, with the capped end down. Now imagine the ride "vehicle" is a plexiglass sphere. If you drop the sphere into the cylinder from above and the plexiglass sphere isn't a perfect fit to the inside diameter of the cylinder, the sphere will fall through the pipe and eventually hit the capped bottom of the pipe. How fast the sphere slows in the pipe will be some function of how much clearance there is between the sphere and the ID of the pipe.
There are elevators that work sorta like this, but with seals and much slower, pneumatic vacuum elevators (https://www.youtube.com/watch?v=QccXIj0k5qg). At least, they do basically this in one failure mode.
Ok, great. But we want a fun ride. What about, instead of a pipe, a big funnel? Could be straight-walled or shaped like the bell of a trumpet or the barrel of a blunderbuss (i.e., fans out at an increasing rate). Now, since we don't need you exactly in a tight-fitting pipe (at least at the beginning), we can just drop you at the funnel, rather than starting you carefully placed within the pipe. So you get some amount of free-fall inside a clear plastic sphere.
Okay, that's a ride! My gut says that there should be some combination of funnel shape, sphere size, and possibly vents in the side of the funnel that allows us to control the rate of deceleration as you approach the ground such that the human(s) inside the sphere are unharmed and had a lot of fun.
Physics nerds: what say you?