I'm not responsible for people's media literacy/competency. I'm also not going to take advantage of them myself, or promote people who do. Rhonda Patrick is probably one of the .01% of influences who, as far as I know, doesn't take advertisement money and is 100% merch + premium content including her online Genetic Report[0], which takes raw SNP data from companies like 23 and Me and provides you an extremely comprehensive report for all the SNPs in your report with every journal article publically available on that SNP and health outcomes associated. You can generate this report yourself if you know how with other genetics tools, but her tool is two clicks and much more value add than actual genetic companies like My23andMe's premium subscription.
She routinely criticizes companies like Athlete Greens and other supplement companies, this is rare in the health-influencer sphere. Not to glaze her but I've only heard her mention brand names on the basis of their purity/lab testing and always points out when pop science studies are funded by these companies or other conflicts of interest that may distort the headline making journal articles. In fact, my journal comprehension has gotten better by listening to this podcast.
Personally find it extremely easy to detect scams. You also don't need a degree or much more than a HS degree to check sources, this was taught to most of us in high school.
You're right though, there's a billions and billions of dollars in marketing and misinformation aimed at the people who skipped that class in school (especially in the health space).
[0]: https://www.foundmyfitness.com/genetics
--- It was actually this report that highlighted that I might have a high likelihood for a weird genetic issue that causes you to have extremely low vitamin D. This caused me to go get testing for this as I would get bad seasonal depression in the winters. At the age of 27 my doctor told me that it was the lowest levels of Vitamin D she's ever seen including her elderly patients. This isn't something any of common mainstream genetic reports provide and they charge 10X more. You would need to generate a report manually through one of the databases to find those studies or manually look up individuals SNPs