Not really sure, some people have different base likelihoods of rating something. I will rate apps when I see the app rating popup because it's simple and I know how important that app rating is. But the majority of people will just instinctively close it.
If I see an app rating popup, I will rate the app 1 stars for annoying me with popups.
I'm sick of rating things. I can't write an email to a company, without getting a follow-up email to rate my interaction with them. Same for telephone calls. Every time I charge my car on a public charger, the app will ask me to rate my charging experience. If I order a pizza, I get asked to rate it. Just... fuck off. I'll rate/review things if I feel strongly enough either way about it, but just stop pestering me about it.
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> declining to rate it contains useful information about that item’s quality.
The incessant rating prompts just come off as... needy and insecure I guess. And annoying.
I've tried to do this on Amazon for companies that attempted to bribe me for a positive review, but sadly Amazon doesn't allow you to mention review bribes in reviews, and they don't get posted.
Imagine how obvious the problem would be if they allowed that to show up to the average customer.