Now 4 generations in, they are still comparing performance to M1. I get that 15-20% improvements aren't too exciting but it feels old.
Now 4 generations in, they are still comparing performance to M1. I get that 15-20% improvements aren't too exciting but it feels old.
EDIT: This is wrong: apparently there was a M3 refresh that went under the radar, including mine: https://www.apple.com/newsroom/2023/10/apple-supercharges-24...
Most people I know who bought an M1 (myself included) are still rocking the M1.
People who’ve purchased M2/M3 machines are less likely to be jumping on an M4.
Comparing to an M1 tells the most likely customer exactly what they need to know.
The nerds will find the relevant information anyway so no need to cater the high level marketing to them.
FTA: "Compared to the most popular 24-inch all-in-one PC with the latest Intel Core 7 processor, the new iMac is up to 4.5x faster.1"
Secondly, "compared to a random HP AIO PC with a 5 year old CPU" (since there are approximately zero chances that the most popular PC in a market that is heavily Apple dominated would be a 2023 Raptor Lake) is just, once again, Apple's piss poor comparisons.
The trick is they used a GPU accelerated benchmark (Affinity) that highlights how trash the Intel GPU is.