Smells like a con, I explain why here:
http://www.danielharan.com/2009/01/04/colektivo-another-mont...
http://www.danielharan.com/2009/01/04/colektivo-another-mont...
I can't see how this is a con.
I work on this project btw. We just didn't see the use of a "who are we?" page, but it's no secret.