I don't fully buy the thesis. Human vision is logarithmic; the article's central metric of "cost per lumen-hour" isn't a well-founded one—it has linear utility implicit in it.
Today that metric might look 10x better, around 4 cents per lux
Assuming perfect efficiency, that would use 5 kWh of electricity, which is $0.40 total if you pay $0.08/kWh.
I believe that works out to .00000004 cents per lux.