I don't see why would it require a whole team of fulltime devs.
Inflating team size, constant feature churn etc all make sense for a VC-funded company. But they were kinda making a statement against it, so there is bo reason for them to have a whole team to maintain a blogging platform.
It's hard for me to estimate the cost of media hosting, but again, Hetzner (I'm not advertising them, it's just one dedicated server provider I heard about. There are many others) offers 20 TB / month of free traffic. Is it not enough to serve images at cohost scale? I genuinely do not know, I would love to hear estimates from more knowledgeable/experienced folks.
Or was storage the issue? How much storage are we talking about?
If you add up server costs, the cheapest possible accounting and legal services, and any other miscellaneous business costs, it doesn't really leave much of a budget for development.
I see digitalocean,datadog, aws, mailgun, managed databases kubernetes.
That costs much money, that are better spend in some classic server infrastructure like a dedicated server.
This didnt need kubernetes, datadog, all that stuff. This needed a couple of hundred a month in S3 or cloudflare or whatever storage/CDN bills, and a couple of 40$/month hetzner boxes.
"Hindsight is always perfect".
Embrace mistakes? They will learn from it, and I'm already looking forward to their new project(s) (and new mistakes)!
Just... this comes from some personal lament. Computers are so wonderful. In the time between a photon emerging from your ceiling lamp and hitting the floor, you can crank out 20-30 CPU cycles.
Yet an entire breed of developers has been raised to see 2000$/month Postgres RDS on AWS as "the cost of doing business". I wish costs wouldn't hold back great things like this that the internet needs.
No, none of my stuff has ever hit millions of users, and I suspect if it tried it would blow apart quite quickly, but none of them ever will come to 1/10th of that, and hot take: that's fine.