The article only talks about the actual circuit that is behind that potentiometer.
Having built some MIDI controllers myself in the past, I noticed that rotary potentiometers allow you to better "decouple" arm/shoulder movements from hand/finger movements. I.e. when you're standing and and holding that knob, It's easier to make precise adjustments when there's a rotary knob you can "hold on to" and slowly twist your fingers, whereas with a linear potentiometer I usually have to keep a finger on the surface next to the knob to "compensate" for involuntary movements coming from my body and arm...