The truck is extremely fast, with excellent steering, suspension and lots of other groundbreaking technology.
But it is basically user-hostile. No dashboard, no stalks for turn signals or gear selection, and everything is on the central touchscreen. And that is super cluttered and impossible to do important things without looking away from your driving and jabbing at a moving touch point.
It makes you a worse driver, and you're spending 100k.
Honestly, give it a dashboard. Add stalks for turn signals, wiper, headlight, gear selection. Give it a few dedicated buttons for things you need to reach by touch (defrost, mute/volume, internal/external lights) and lots of animosity would go away. Make it an option for $5k! people will pay.
EDIT: they are learning. The wrapped black ones don't look terrible.