> If they want to squeeze more money from franchisees
It's probably safe to say that any public company very much does want to ;)
> why not jack up the rent or royalties?
I assume that they will always do that (as much as contracts allow, and as much as the market will bear) regardless, so any upside from this scam is just incremental revenue on top of that.
Although I admit it's been so long since I read the original stories about this that I forgot what's in it for McDonalds Inc. Clearly Taylor's parent company makes out like a bandit (I'm assuming they pay the techs poorly and thus have a high margin) but IDK how much visibility we have publicly to what the financial arrangements are now, vs. what it might be if McDonalds Inc ripped up the Taylor contract tomorrow and say, signed a new one with a company that wasn't evil. Because I agree that I don't know how those dots are connected.